The co-creation paradigm /
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| Main Authors: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Stanford, California :
Stanford University Press,
2014.
|
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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| 050 | 1 | 4 | |a HF5415.5 |b .R363 2014eb |
| 082 | 0 | 4 | |a 658.5/75 |2 23 |
| 100 | 1 | |a Ramaswamy, Venkatram, |e author. | |
| 245 | 1 | 4 | |a The co-creation paradigm / |c Venkat Ramaswamy and Kerimcan Ozcan. |
| 264 | 1 | |a Stanford, California : |b Stanford University Press, |c 2014. | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (356 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Business networks. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Ozcan, Kerimcan, |d 1971- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Ramaswamy, Venkat. |t Co-creation paradigm. |d Stanford, California : Stanford University Press, c2014 |h xx, 333 pages |z 9780804789158 |w 2013043601 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10852487 |z An electronic book accessible through the World Wide Web; click to view |
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| 999 | |c 171042 |d 171042 | ||