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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Библиографические подробности
Главный автор:	Tank, Armin
Формат:	Электронный ресурс eКнига
Язык:	английский
Опубликовано:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Серии:	Marktorientierte Unternehmensführung ; Bd. 36.
Предметы:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Online-ссылка:	An electronic book accessible through the World Wide Web; click to view
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

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