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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Detalles Bibliográficos
Autor Principal:	Tank, Armin
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Series:	Marktorientierte Unternehmensführung ; Bd. 36.
Subjects:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
Tags:	Engadir etiqueta Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!

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