Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2014.
|
| Cyfres: | Marktorientierte Unternehmensführung ;
Bd. 36. |
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Disgrifiad Corfforoll: | 1 online resource (369 pages) : illustrations. |
|---|---|
| Llyfryddiaeth: | Includes bibliographical references. |
| ISBN: | 9783653031805 (e-book) |
| ISSN: | 0178-8183 ; 0178-8183 |