Romancing the brand : how brands create strong, intimate relationships with customers /

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Bibliographic Details
Main Author: Halloran, Tim, 1969-
Other Authors: Morgan, Adrian
Format: Electronic eBook
Language:English
Published: San Francisco, California : Jossey-Bass, 2014.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (275 pages)
ISBN:9781118828960 (e-book)