Big data marketing : engage your customers more effectively and drive value /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2013]
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002063928.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130705t20132013njuad ob 001 0 eng|d | ||
| 020 | |z 9781118733899 (cloth) | ||
| 020 | |a 9781118734056 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10774378 | ||
| 035 | |a (OCoLC)869219019 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.13 |b .A78 2013eb |
| 082 | 0 | 4 | |a 658.8/3 |2 23 |
| 100 | 1 | |a Arthur, Lisa. | |
| 245 | 1 | 0 | |a Big data marketing : |b engage your customers more effectively and drive value / |c Lisa Arthur. |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (208 pages) : |b color illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Marketing research |x Statistical methods. | |
| 650 | 0 | |a Internet marketing. | |
| 655 | 0 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Arthur, Lisa. |t Big data marketing : engage your customers more effectively and drive value. |d Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] |h xiv, 192 pages |z 9781118733899 |w (DLC) 2013025397 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10774378 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 164145 |d 164145 | ||