APA (7th ed.) Citation

Arthur, L. (2013). Big data marketing: Engage your customers more effectively and drive value. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: John Wiley & Sons, Inc., 2013.

MLA (9th ed.) Citation

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. John Wiley & Sons, Inc., 2013.