Arthur, L. (2013). Big data marketing: Engage your customers more effectively and drive value. John Wiley & Sons, Inc..
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Cita Chicago (17th ed.)
Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: John Wiley & Sons, Inc., 2013.
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Cita MLA (9th ed.)
Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. John Wiley & Sons, Inc., 2013.
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