Cita APA (7th ed.)

Arthur, L. (2013). Big data marketing: Engage your customers more effectively and drive value. John Wiley & Sons, Inc..

Cita Chicago (17th ed.)

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Hoboken, New Jersey: John Wiley & Sons, Inc., 2013.

Cita MLA (9th ed.)

Arthur, Lisa. Big Data Marketing: Engage Your Customers More Effectively and Drive Value. John Wiley & Sons, Inc., 2013.