Laddering unlocking the potential of consumer behavior /
Збережено в:
| Автор: | |
|---|---|
| Співавтор: | |
| Інші автори: | |
| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Hoboken, N.J. :
John Wiley & Sons, Inc.,
2013.
|
| Предмети: | |
| Онлайн доступ: | An electronic book accessible through the World Wide Web; click to view |
| Теги: |
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000171341 | ||
| 005 | 20171002063637.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130329s2013 njua s 001 0 eng d | ||
| 010 | |z 2013008506 | ||
| 020 | |z 9781118566121 (cloth) | ||
| 020 | |z 9781118652978 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10728379 | ||
| 035 | |a (OCoLC)835118553 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.32 |b .H637 2013eb |
| 082 | 0 | 4 | |a 658.8/342 |2 23 |
| 100 | 1 | |a Holtzclaw, Eric, |d 1973- | |
| 245 | 1 | 0 | |a Laddering |h [electronic resource] : |b unlocking the potential of consumer behavior / |c Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw]. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, Inc., |c 2013. | ||
| 300 | |a xvi, 208 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Holtzclaw, Kaitlyn. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10728379 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 160483 |d 160483 | ||