Shaping efficient employer branding strategies to target Generation Y a cross-national perspective on recruitment marketing /

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Bibliographic Details
Main Author:	Hubschmid, Elena, 1984-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Bern : Peter Lang, 2012.
Subjects:	Employees > Recruiting. Generation Y > Employment. Young adults > Employment. Manpower planning. Target marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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