Shaping efficient employer branding strategies to target Generation Y a cross-national perspective on recruitment marketing /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bern :
Peter Lang,
2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 008 | 121128s2012 sz a sb 000 0 eng d | ||
| 010 | |z 2012045897 | ||
| 020 | |z 9783034312462 | ||
| 020 | |z 9783035105049 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10690966 | ||
| 035 | |a (OCoLC)841207982 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5549.5.R44 |b H83 2012eb |
| 082 | 0 | 4 | |a 658.3/11 |2 23 |
| 100 | 1 | |a Hubschmid, Elena, |d 1984- | |
| 245 | 1 | 0 | |a Shaping efficient employer branding strategies to target Generation Y |h [electronic resource] : |b a cross-national perspective on recruitment marketing / |c Elena Hubschmid. |
| 260 | |a Bern : |b Peter Lang, |c 2012. | ||
| 300 | |a xix, 240 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 220-240). | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Employees |x Recruiting. | |
| 650 | 0 | |a Generation Y |x Employment. | |
| 650 | 0 | |a Young adults |x Employment. | |
| 650 | 0 | |a Manpower planning. | |
| 650 | 0 | |a Target marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10690966 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 157860 |d 157860 | ||