The handbook of communication and corporate reputation

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefi...

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Detalhes bibliográficos

Autor Corporativo:	ebrary, Inc
Outros Autores:	Carroll, Craig E.
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Chicester [England] : Wiley-Blackwell, 2013.
Colecção:	Handbooks in communication and media ; 46.
Assuntos:	Corporate culture. Business ethics. Mass media and business. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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