The handbook of communication and corporate reputation
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positiv...
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| Andre forfattere: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Chicester [England] :
Wiley-Blackwell,
2013.
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| Serier: | Handbooks in communication and media ;
46. |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: The handbook of communication and corporate reputation
- Corporate reputation and news media : agenda-setting within business news coverage in developed, emerging, and frontier markets /
- Corporate diplomacy : building reputations and relationships with external stakeholders /
- Corporate reputation managing opportunities and threats /
- On deadline : managing media relations /
- How to measure and manage your corporate reputation
- Effective apology mending fences, building bridges, and restoring trust /