Built in social essential social marketing practices for every small business /

Built in social essential social marketing practices for every small business /

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Bibliographic Details
Main Author: Korhan, Jeff, 1957-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2013.
Subjects:
Social marketing.
Small business.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Preface
  • Introduction
  • Attraction : your essential content marketing strategy
  • How the social web works
  • Designing your business around social
  • Every business is now a media company
  • Engagement : social networking and marketing
  • Communities are the new markets.

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