Built in social essential social marketing practices for every small business /

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Bibliographic Details
Main Author: Korhan, Jeff, 1957-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hoboken : Wiley, 2013.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  2012049075 
020 |z 9781118529744 (hbk.) 
020 |z 9781118631898 (e-book) 
035 |a (CaPaEBR)ebr10677838 
035 |a (OCoLC)841206462 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5414  |b .K667 2013eb 
082 0 4 |a 658.8/72  |2 23 
100 1 |a Korhan, Jeff,  |d 1957- 
245 1 0 |a Built in social  |h [electronic resource] :  |b essential social marketing practices for every small business /  |c Jeff Korhan. 
260 |a Hoboken :  |b Wiley,  |c 2013. 
300 |a viii, 216 p. :  |b ill. 
500 |a Includes index. 
505 0 |a Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Social marketing. 
650 0 |a Small business. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10677838  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 156202  |d 156202