Geomarketing methods and strategies in special martketing /

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Bibliographic Details
Main Author: Cliquet, Gérard
Corporate Author: ebrary, Inc
Other Authors: Hughes, Eugene
Format: Electronic eBook
Language:English
French
Published: London : Newport Beach, Calif. : ISTE Ltd. ; ISTE USA, 2006.
Edition:1st ed.
Series:Geographical information systems series.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • pt. 1. Consumer behavior and geographic information
  • pt. 2. Retail location and geographic information
  • pt. 3. Marketing management and geographic information.