QRコード

The challenges facing brand managers today

保存先:

書誌詳細
団体著者:	ebrary, Inc
その他の著者:	Guzmán, Francisco, Iglesias, Oriol
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	[Bradford] : Emerald Insight, 2012.
シリーズ:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
主題:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

類似資料

A master class in brand planning the timeless works of Stephen King /
著者:: King, Stephen, 1931-2006
出版事項: (2007)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版事項: (2012)

Perspectives on branding
著者:: Miletsky, Jason I.
出版事項: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
著者:: Schaefer, Wolfgang, 等
出版事項: (2015)

Brand zero : the complete branding guide for start-ups /
著者:: Tai, Jacky
出版事項: (2014)

Brands and branding
出版事項: (2003)

Designing brand identity an essential guide for the whole branding team /
著者:: Wheeler, Alina
出版事項: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
著者:: Yohn, Denise Lee, 1967-
出版事項: (2014)

In search of the obvious the antidote for today's marketing mess /
著者:: Trout, Jack
出版事項: (2008)

Brand meaning management /
出版事項: (2015)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
著者:: Salinas, Gabriela
出版事項: (2009)

Brand new brand thinking brought to life by 11 experts who do /
出版事項: (2002)

The business of brands
著者:: Miller, Jon, 1971-
出版事項: (2004)

How to use advertising to build strong brands /
出版事項: (1999)

Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
著者:: Perrey, Jesko
出版事項: (2011)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
著者:: Taylor, David, 1964-
出版事項: (2004)

Connective branding building brand equity in a demanding world /
著者:: Fisher-Buttinger, Claudia
出版事項: (2008)

Encyclopaedia of brand equity management.
出版事項: (2009)

Branding and advertising
出版事項: (2003)

Brain tattoos creating unique brands that stick in your customers' minds /
著者:: Post, Karen
出版事項: (2005)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
著者:: Valero, Damaris, 1966-
出版事項: (2015)

Developing brands with qualitative market research
著者:: Chandler, Jon
出版事項: (2002)

Brand relevance making competitors irrelevant /
著者:: Aaker, David A.
出版事項: (2011)

Origination : the geographies of brands and branding /
著者:: Pike, Andy
出版事項: (2015)

Three threats to brand relevance strategies that work /
著者:: Aaker, David
出版事項: (2013)

Brand new China advertising, media, and commercial culture /
著者:: Wang, Jing, 1950-
出版事項: (2008)

Advertising media planning : a brand management approach /
著者:: Kelley, Larry D.
出版事項: (2015)

Brands laid bare using market research for evidence-based brand management /
著者:: Ford, Kevin
出版事項: (2005)

What's in a name? advertising and the concept of brands /
著者:: Jones, John Philip
出版事項: (2003)

Brandscendence three essential elements of enduring brands /
著者:: Clark, Kevin A.
出版事項: (2004)

The brutal truth about Asian branding and how to break the vicious cycle
著者:: Baladi, Joseph
出版事項: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
著者:: J., Tatiana Soto
出版事項: (2008)

Inside her pretty little head a new theory of female motivation and what it means for marketing /
著者:: Cunningham, Jane, 1969-
出版事項: (2006)

Branded entertainment product placement and brand strategy in the entertainment business /
著者:: Lehu, Jean-Marc
出版事項: (2007)

The brand gym a practical workout to gain and retain brand leadership /
著者:: Taylor, David, 1964-
出版事項: (2010)

Strategic brand management : building, measuring, and managing brand equity /
著者:: Keller, Kevin Lane, 1956-
出版事項: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
著者:: Martinez Onaindia, Carlos
出版事項: (2013)

Brand identity factors developing a successful Islamic brand /
著者:: Alihodzic, Vedad
出版事項: (2013)

Creating a brand identity : a guide for designers /
著者:: Slade-Brooking, Catharine
出版事項: (2016)