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The challenges facing brand managers today

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Xehetasun bibliografikoak
Erakunde egilea:	ebrary, Inc
Beste egile batzuk:	Guzmán, Francisco, Iglesias, Oriol
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	[Bradford] : Emerald Insight, 2012.
Saila:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Gaiak:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

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Argitaratua: (2007)

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Brands and branding
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Designing brand identity an essential guide for the whole branding team /
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What great brands do : the seven brand-building principles that separate the best from the rest /
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In search of the obvious the antidote for today's marketing mess /
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Brand meaning management /
Argitaratua: (2015)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
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Brand new brand thinking brought to life by 11 experts who do /
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nork: Perrey, Jesko
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Retail marketing and branding a definitive guide to maximizing ROI /
nork: Perrey, Jesko
Argitaratua: (2013)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
nork: Taylor, David, 1964-
Argitaratua: (2004)

Connective branding building brand equity in a demanding world /
nork: Fisher-Buttinger, Claudia
Argitaratua: (2008)

Encyclopaedia of brand equity management.
Argitaratua: (2009)

Branding and advertising
Argitaratua: (2003)

Brain tattoos creating unique brands that stick in your customers' minds /
nork: Post, Karen
Argitaratua: (2005)

Developing brands with qualitative market research
nork: Chandler, Jon
Argitaratua: (2002)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
nork: Valero, Damaris, 1966-
Argitaratua: (2015)

Brand relevance making competitors irrelevant /
nork: Aaker, David A.
Argitaratua: (2011)

Origination : the geographies of brands and branding /
nork: Pike, Andy
Argitaratua: (2015)

Three threats to brand relevance strategies that work /
nork: Aaker, David
Argitaratua: (2013)

Brand new China advertising, media, and commercial culture /
nork: Wang, Jing, 1950-
Argitaratua: (2008)

Advertising media planning : a brand management approach /
nork: Kelley, Larry D.
Argitaratua: (2015)

Brands laid bare using market research for evidence-based brand management /
nork: Ford, Kevin
Argitaratua: (2005)

What's in a name? advertising and the concept of brands /
nork: Jones, John Philip
Argitaratua: (2003)

Brandscendence three essential elements of enduring brands /
nork: Clark, Kevin A.
Argitaratua: (2004)

The brutal truth about Asian branding and how to break the vicious cycle
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Argitaratua: (2011)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
nork: J., Tatiana Soto
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Argitaratua: (2006)

Branded entertainment product placement and brand strategy in the entertainment business /
nork: Lehu, Jean-Marc
Argitaratua: (2007)

The brand gym a practical workout to gain and retain brand leadership /
nork: Taylor, David, 1964-
Argitaratua: (2010)

Strategic brand management : building, measuring, and managing brand equity /
nork: Keller, Kevin Lane, 1956-
Argitaratua: (2008)

Designing B2B brands lessons from Deloitte and 182,000 brand managers /
nork: Martinez Onaindia, Carlos
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Brand identity factors developing a successful Islamic brand /
nork: Alihodzic, Vedad
Argitaratua: (2013)

Creating a brand identity : a guide for designers /
nork: Slade-Brooking, Catharine
Argitaratua: (2016)