Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

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書目詳細資料

主要作者:	Lefebvre, R. Craig, 1959-
企業作者:	ebrary, Inc
格式:	電子 電子書
語言:	英语
出版:	San Francisco, Calif. : Jossey-Bass, c2013.
版:	1st ed.
主題:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
在線閱讀:	An electronic book accessible through the World Wide Web; click to view
標簽:	添加標簽 沒有標簽, 成為第一個標記此記錄!