Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Ful tanımlama

Detaylı Bibliyografya

Yazar:	Lefebvre, R. Craig, 1959-
Müşterek Yazar:	ebrary, Inc
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	San Francisco, Calif. : Jossey-Bass, c2013.
Edisyon:	1st ed.
Konular:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!