Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

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Detalles Bibliográficos

Autor Principal:	Lefebvre, R. Craig, 1959-
Autor Corporativo:	ebrary, Inc
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	San Francisco, Calif. : Jossey-Bass, c2013.
Edición:	1st ed.
Subjects:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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