Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awdur:	Lefebvre, R. Craig, 1959-
Awdur Corfforaethol:	ebrary, Inc
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	San Francisco, Calif. : Jossey-Bass, c2013.
Rhifyn:	1st ed.
Pynciau:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!