Social marketing and social change strategies and tools for health, well-being, and the environment /
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...
Сохранить в:
Главный автор: | Lefebvre, R. Craig, 1959- |
---|---|
Соавтор: | ebrary, Inc |
Формат: | Электронный ресурс eКнига |
Язык: | английский |
Опубликовано: |
San Francisco, Calif. :
Jossey-Bass,
c2013.
|
Редактирование: | 1st ed. |
Предметы: | |
Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
Метки: |
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