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Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Lefebvre, R. Craig, 1959-
Údar corparáideach:	ebrary, Inc
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	San Francisco, Calif. : Jossey-Bass, c2013.
Eagrán:	1st ed.
Ábhair:	Medical care > Marketing. Health promotion. Social change. Social marketing. Electronic books.
Rochtain ar líne:	An electronic book accessible through the World Wide Web; click to view
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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Medicine and the market equity v. choice /
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Health and growth
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OECD reviews of health care quality raising standards /
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Health financing in the developing world : supporting countries' search for viable systems /
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Distributing medical resources an application of cooperative bargaining theory to an allocation problem in medicine /
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OECD reviews of health systems : Peru 2017 /
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Marketing communications : engagements, strategies and practice /
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Health care cost containment /
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Healthcare valuation.
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The great marketing turnaround : the age of the individual, and how to profit from it /
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Patients charting the course citizen engagement and the learning health system : workshop summary /
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The economics of health equity
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The financial and economic crises and their impact on health and social well-being /
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Health care costs causes, effects and control /
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