Social marketing and social change strategies and tools for health, well-being, and the environment /

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problem...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Lefebvre, R. Craig, 1959-
Erakunde egilea: ebrary, Inc
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: San Francisco, Calif. : Jossey-Bass, c2013.
Edizioa:1st ed.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
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