Producing fashion commerce, culture, and consumers /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia :
University of Pennsylvania Press,
c2008.
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| Series: | Hagley perspectives on business and culture
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Chapter 1. Rethinking fashion / Regina Lee Blaszczyk
- PART I. Organizing the fashion trades
- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane
- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese
- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard
- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa
- PART II. Inventing fashions, promoting styles
- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess
- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer
- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot
- PART III. Shaping bodies, building brands
- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott
- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown
- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor
- PART IV. Customer reactions, consumer adaptations
- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny
- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev
- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.