New vocabularies, old ideas culture, Irishness and the advertising industry /
Sparad:
| Huvudupphov: | |
|---|---|
| Institutionellt upphov: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Utgiven: |
Bern :
Peter Lang,
c2011.
|
| Serie: | Reimagining Ireland,
v. 22 |
| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
Inga taggar, Lägg till första taggen!
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Innehållsförteckning:
- The Irish advertising industry and internationalisation
- Advertising, Irishness and the nation brand
- The dodgy territory of Irishness
- Knowing what it means to be Irish
- The Smithwick's locals campaign.