New vocabularies, old ideas culture, Irishness and the advertising industry /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bern :
Peter Lang,
c2011.
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| Series: | Reimagining Ireland,
v. 22 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- The Irish advertising industry and internationalisation
- Advertising, Irishness and the nation brand
- The dodgy territory of Irishness
- Knowing what it means to be Irish
- The Smithwick's locals campaign.