New vocabularies, old ideas culture, Irishness and the advertising industry /
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| Hovedforfatter: | |
|---|---|
| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Bern :
Peter Lang,
c2011.
|
| Serier: | Reimagining Ireland,
v. 22 |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- The Irish advertising industry and internationalisation
- Advertising, Irishness and the nation brand
- The dodgy territory of Irishness
- Knowing what it means to be Irish
- The Smithwick's locals campaign.