An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /

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Bibliographic Details
Main Author:	König, Martin
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hamburg : Diplomica Verlag, 2012.
Subjects:	Consumer behavior. Consumers > Effect of technolgical behaviors on > Research. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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