Latinos, Inc. the marketing and making of a people /

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Bibliographic Details
Main Author:	Dávila, Arlene M., 1965-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Berkeley : University of California Press, c2012.
Edition:	Updated ed.
Subjects:	Hispanic American consumers. Market segmentation > United States. Hispanic Americans > Ethnic identity. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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