Latinos, Inc. the marketing and making of a people /

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Bibliographic Details
Main Author: Dávila, Arlene M., 1965-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Berkeley : University of California Press, c2012.
Edition:Updated ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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008 010105s2012 caua sb s001 0 eng d
020 |z 9780520274693 
020 |z 9780520953598 
035 |a (CaPaEBR)ebr10590392 
035 |a (OCoLC)811396476 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.33.U6  |b D38 2012eb 
082 0 4 |a 658.8/34/08968073  |2 21 
100 1 |a Dávila, Arlene M.,  |d 1965- 
245 1 0 |a Latinos, Inc.  |h [electronic resource] :  |b the marketing and making of a people /  |c Arlene Dávila. 
246 3 |a Latinos Incorporated 
250 |a Updated ed. 
260 |a Berkeley :  |b University of California Press,  |c c2012. 
300 |a xxxvii, 289 p. :  |b ill. 
504 |a Includes bibliographical references (p. 259-280) and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Hispanic American consumers. 
650 0 |a Market segmentation  |z United States. 
650 0 |a Hispanic Americans  |x Ethnic identity. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10590392  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 143314  |d 143314