Store wars the worldwide battle for mindspace and shelfspace, online and in-store /

Store wars the worldwide battle for mindspace and shelfspace, online and in-store /

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Bibliographic Details
Main Author: Thain, Greg, 1954-
Corporate Author: ebrary, Inc
Other Authors: Bradley, John, 1957-
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2012.
Edition:2nd ed.
Subjects:
Retail trade.
Marketing.
Consumer goods.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Shifting of power in the value chain
  • Differences between manufacturers and retailers
  • The fragility of a marketing orientation
  • Retailers and the marketing concept
  • The battle for mindspace and shelfspace
  • The battle for mindspace
  • The battle for shelfspace
  • Creating a sustainable retail differential advantage
  • Private label
  • Trade marketing
  • Internationalisation and emerging markets
  • E-retailing
  • The new order and its challenges.

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