Store wars the worldwide battle for mindspace and shelfspace, online and in-store /
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Outros autores: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Chichester, West Sussex, U.K. :
Wiley,
2012.
|
| Edición: | 2nd ed. |
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Table of Contents:
- Shifting of power in the value chain
- Differences between manufacturers and retailers
- The fragility of a marketing orientation
- Retailers and the marketing concept
- The battle for mindspace and shelfspace
- The battle for mindspace
- The battle for shelfspace
- Creating a sustainable retail differential advantage
- Private label
- Trade marketing
- Internationalisation and emerging markets
- E-retailing
- The new order and its challenges.