Toward a better understanding of the role of value in markets and marketing
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Corporate Author: | ebrary, Inc |
---|---|
Other Authors: | Vargo, Stephen L., Lusch, Robert F. |
Format: | Electronic eBook |
Language: | English |
Published: |
Bingley, U.K. :
Emerald,
2012.
|
Edition: | 1st ed. |
Series: | Review of marketing research. Special issue,
v. 9 |
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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