Toward a better understanding of the role of value in markets and marketing

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Vargo, Stephen L., Lusch, Robert F.
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2012.
Edition:1st ed.
Series:Review of marketing research. Special issue, v. 9
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Online Access:An electronic book accessible through the World Wide Web; click to view
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