Toward a better understanding of the role of value in markets and marketing
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| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2012.
|
| Edition: | 1st ed. |
| Series: | Review of marketing research. Special issue,
v. 9 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9781780529127 | ||
| 020 | |z 9781780529134 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10571117 | ||
| 035 | |a (OCoLC)795895104 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HB201 |b .T69 2012eb |
| 245 | 0 | 0 | |a Toward a better understanding of the role of value in markets and marketing |h [electronic resource] / |c edited by Stephen L. Vargo, Robert F. Lusch. |
| 250 | |a 1st ed. | ||
| 260 | |a Bingley, U.K. : |b Emerald, |c 2012. | ||
| 300 | |a xv, 252 p. : |b ill. | ||
| 490 | 0 | |a Review of marketing research. Special issue, |x 1548-6435 ; |v v. 9 | |
| 504 | |a Includes bibliographical references. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Value. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Vargo, Stephen L. | |
| 700 | 1 | |a Lusch, Robert F. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10571117 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 139350 |d 139350 | ||