APA (7th ed.) Citation
ebrary, Inc, Vargo, S. L., & Lusch, R. F. (2012). Toward a better understanding of the role of value in markets and marketing. Emerald.
Chicago Style (17th ed.) Citation
ebrary, Inc, Stephen L. Vargo, and Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing. Bingley, U.K.: Emerald, 2012.
MLA (9th ed.) Citation
ebrary, Inc, et al. Toward a Better Understanding of the Role of Value in Markets and Marketing. Emerald, 2012.
Warning: These citations may not always be 100% accurate.