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Citace podle Chicago (17th ed.)ebrary, Inc, Stephen L. Vargo, a Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing. Bingley, U.K.: Emerald, 2012.
Citace podle MLA (9th ed.)ebrary, Inc, et al. Toward a Better Understanding of the Role of Value in Markets and Marketing. Emerald, 2012.
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