Social business by design transformative social media strategies for the connected company /
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to clos...
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
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San Francisco :
Jossey-Bass,
2012.
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| Edizione: | 1st ed. |
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| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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Sommario:
- pt. 1. Adapting organizations to the twenty-first century
- pt. 2. The techniques of social business
- pt. 3. Social business design and strategy.