Gentner, F. (2012). Neuromarketing in the B-to-B-sector: Importance, potential and its implications for brand management. Diplomica Verlag.
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Citação norma Chicago
Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Hamburg: Diplomica Verlag, 2012.
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Citação norma MLA
Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Diplomica Verlag, 2012.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.