APA-viite (7. p.)

Gentner, F. (2012). Neuromarketing in the B-to-B-sector: Importance, potential and its implications for brand management. Diplomica Verlag.

Chicago-viite (17. p.)

Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Hamburg: Diplomica Verlag, 2012.

MLA-viite (9. p.)

Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Diplomica Verlag, 2012.