Gentner, F. (2012). Neuromarketing in the B-to-B-sector: Importance, potential and its implications for brand management. Diplomica Verlag.
Cita Chicago (17th ed.)Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Hamburg: Diplomica Verlag, 2012.
Cita MLA (9th ed.)Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Diplomica Verlag, 2012.
Atenció: Aquestes cites poden no estar 100% correctes.