Citace podle APA (7th ed.)

Gentner, F. (2012). Neuromarketing in the B-to-B-sector: Importance, potential and its implications for brand management. Diplomica Verlag.

Citace podle Chicago (17th ed.)

Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Hamburg: Diplomica Verlag, 2012.

Citace podle MLA (9th ed.)

Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Diplomica Verlag, 2012.

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