The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

Dades bibliogràfiques

Autor principal:	Bird, Andy
Autor corporatiu:	ebrary, Inc
Altres autors:	McEwan, Mhairi
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken, N.J. : Wiley, 2012.
Matèries:	Market segmentation. Economic development. Investments. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
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