The marketer's handbook reassessing marketing techniques for modern business /
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Main Author: | |
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Chichester, West Sussex, U.K :
Wiley,
2011.
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Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Physical Description: | xix, 494 p. : ill. |
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Bibliography: | Includes bibliographical references(p. [469]-477) and index. |