The marketer's handbook reassessing marketing techniques for modern business /

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Bibliographic Details
Main Author: Young, Laurie, 1955-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chichester, West Sussex, U.K : Wiley, 2011.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xix, 494 p. : ill.
Bibliography:Includes bibliographical references(p. [469]-477) and index.