Luxury China market opportunities and potential /
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Andere auteurs: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Singapore ; Hoboken, N.J. :
John Wiley & Sons (Asia),
2010.
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| Onderwerpen: | |
| Online toegang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhoudsopgave:
- Challenges and market size
- Alfred Dunhil
- The Chinese luxury client
- Shanghai Tang
- Chinese consumer attitudes toward luxury
- Rolex in China
- How to distribute in China
- Shiatzy Chen
- Retailing and licensing in China
- Louis Vuitton in China
- Communication and advertising
- The war of the spirits
- Brand protection and counterfeit activities
- Luili Gongfang: breaking into luxury by way of glass.