Luxury China market opportunities and potential /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore ; Hoboken, N.J. :
John Wiley & Sons (Asia),
2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Challenges and market size
- Alfred Dunhil
- The Chinese luxury client
- Shanghai Tang
- Chinese consumer attitudes toward luxury
- Rolex in China
- How to distribute in China
- Shiatzy Chen
- Retailing and licensing in China
- Louis Vuitton in China
- Communication and advertising
- The war of the spirits
- Brand protection and counterfeit activities
- Luili Gongfang: breaking into luxury by way of glass.