Brainfluence 100 ways to persuade and convince customers with neuromarketing /

"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Dooley, Roger, 1952-
निगमित लेखक: ebrary, Inc
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Hoboken, N.J. : Wiley, c2012.
विषय:
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
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विषय - सूची:
  • section 1. Price and product brainfluence
  • section 2. Sensory brainfluence
  • section 3. Brainfluence branding
  • section 4. Brainfluence in print
  • section 5. Picture brainfluence
  • section 6. Loyalty and trust brainfluence
  • section 7. Brainfluence in person
  • section 8. Brainfluence for a cause
  • section 9. Brainfluence copywriting
  • section 10. Consumer brainfluence
  • section 11. Gender brainfluence
  • section 12. Shopper brainfluence
  • section 13. Video, TV, and film brainfluence
  • section 14. Brainfluence on the Web.