Brainfluence 100 ways to persuade and convince customers with neuromarketing /
"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and...
-д хадгалсан:
Үндсэн зохиолч: | Dooley, Roger, 1952- |
---|---|
Байгууллагын зохиогч: | ebrary, Inc |
Формат: | Цахим Цахим ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
Hoboken, N.J. :
Wiley,
c2012.
|
Нөхцлүүд: | |
Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Ижил төстэй зүйлс
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Ижил төстэй зүйлс
-
The buying brain secrets of selling to the subconscious mind /
-н: Pradeep, A. K., 1963-
Хэвлэсэн: (2010) -
Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
-н: Gentner, Friedrich
Хэвлэсэн: (2012) -
Neuromarketing in food retailing /
Хэвлэсэн: (2017) -
Emotions, advertising and consumer choice
-н: Hansen, Flemming
Хэвлэсэн: (2007) -
The human brand : how we relate to people, products, and companies /
-н: Malone, Chris, 1969-
Хэвлэсэн: (2013)