Marketing today's academic library a bold new approach to communicating with students /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2009.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 001 | 0000138609 | ||
| 005 | 20171002061537.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 081031s2009 ilua sb 001 0 eng d | ||
| 010 | |z 2008047408 | ||
| 020 | |z 0838909841 (alk. paper) | ||
| 020 | |z 9780838909843 | ||
| 020 | |z 9780838991541 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10492921 | ||
| 035 | |a (OCoLC)436156384 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a Z716.3 |b .M344 2009eb |
| 082 | 0 | 4 | |a 021.7 |2 22 |
| 100 | 1 | |a Mathews, Brian |q (Brian Scott) | |
| 245 | 1 | 0 | |a Marketing today's academic library |h [electronic resource] : |b a bold new approach to communicating with students / |c Brian Mathews. |
| 260 | |a Chicago : |b American Library Association, |c 2009. | ||
| 300 | |a xv, 171 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Academic libraries |x Marketing. | |
| 650 | 0 | |a Academic libraries |x Public relations. | |
| 650 | 0 | |a Libraries and students. | |
| 650 | 0 | |a Advertising |x Libraries. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10492921 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 127758 |d 127758 | ||