Marketing today's academic library a bold new approach to communicating with students /

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Bibliographic Details
Main Author:	Mathews, Brian (Brian Scott)
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Chicago : American Library Association, 2009.
Subjects:	Academic libraries > Marketing. Academic libraries > Public relations. Libraries and students. Advertising > Libraries. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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MARC


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007	cr cn\|\|\|\|\|\|\|\|\|
008	081031s2009 ilua sb 001 0 eng d
010			\|z 2008047408
020			\|z 0838909841 (alk. paper)
020			\|z 9780838909843
020			\|z 9780838991541 (e-book)
035			\|a (CaPaEBR)ebr10492921
035			\|a (OCoLC)436156384
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a Z716.3 \|b .M344 2009eb
082	0	4	\|a 021.7 \|2 22
100	1		\|a Mathews, Brian \|q (Brian Scott)
245	1	0	\|a Marketing today's academic library \|h [electronic resource] : \|b a bold new approach to communicating with students / \|c Brian Mathews.
260			\|a Chicago : \|b American Library Association, \|c 2009.
300			\|a xv, 171 p. : \|b ill.
504			\|a Includes bibliographical references and index.
505	0		\|a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2011. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Academic libraries \|x Marketing.
650		0	\|a Academic libraries \|x Public relations.
650		0	\|a Libraries and students.
650		0	\|a Advertising \|x Libraries.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10492921 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 127758 \|d 127758