The digital innovation playbook creating a transformative customer experience /

"The first half The Digital Media Innovation Playbook provides comprehensive case examples of how organizations both large and small have deployed Real Open methodologies to grow both sales and profit. The case examples will include well-known companies like Word Press, Autodesk, Cisco, just to...

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Bibliografiske detaljer

Hovedforfatter:	Webb, Nicholas J., 1958-
Institution som forfatter:	ebrary, Inc
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hoboken, N.J. : Wiley, c2011.
Fag:	Business enterprises > Technological innovations. Technological innovations > Economic aspects. Business enterprises > Computer networks. Digital media > Economic aspects. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
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