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The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...

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書目詳細資料
主要作者:	Taylor, David, 1964-
企業作者:	ebrary, Inc
其他作者:	Nichols, David, 1967-
格式:	電子電子書
語言:	英语
出版:	Chichester, U.K. : Wiley, 2010.
版:	2nd ed.
主題:	Brand name products. Product management. Electronic books.
在線閱讀:	An electronic book accessible through the World Wide Web; click to view
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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