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The brand gym a practical workout to gain and retain brand leadership /

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Work...

Бүрэн тодорхойлолт

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолч:	Taylor, David, 1964-
Байгууллагын зохиогч:	ebrary, Inc
Бусад зохиолчид:	Nichols, David, 1967-
Формат:	Цахим Цахим ном
Хэл сонгох:	англи
Хэвлэсэн:	Chichester, U.K. : Wiley, 2010.
Хэвлэл:	2nd ed.
Нөхцлүүд:	Brand name products. Product management. Electronic books.
Онлайн хандалт:	An electronic book accessible through the World Wide Web; click to view
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс

Brands and branding
Хэвлэсэн: (2003)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
-н: Taylor, David, 1964-
Хэвлэсэн: (2004)

The business of brands
-н: Miller, Jon, 1971-
Хэвлэсэн: (2004)

Connective branding building brand equity in a demanding world /
-н: Fisher-Buttinger, Claudia
Хэвлэсэн: (2008)

Brandscendence three essential elements of enduring brands /
-н: Clark, Kevin A.
Хэвлэсэн: (2004)

Integrated branding becoming brand-driven through companywide action /
-н: LePla, F. Joseph, 1955-
Хэвлэсэн: (1999)

Designing brand identity an essential guide for the whole branding team /
-н: Wheeler, Alina
Хэвлэсэн: (2013)

Strategic brand management : building, measuring, and managing brand equity /
-н: Keller, Kevin Lane, 1956-
Хэвлэсэн: (2008)

Brand anarchy managing corporate reputation /
-н: Earl, Steve
Хэвлэсэн: (2012)

Brand equity planning with structuralist rhetorical semiotics /
-н: Rossolatos, George
Хэвлэсэн: (2013)

Encyclopaedia of brand equity management.
Хэвлэсэн: (2009)

Brand relevance making competitors irrelevant /
-н: Aaker, David A.
Хэвлэсэн: (2011)

Brands laid bare using market research for evidence-based brand management /
-н: Ford, Kevin
Хэвлэсэн: (2005)

Defending the brand aggressive strategies for protecting your brand in the online arena /
-н: Murray, Brian H., 1968-
Хэвлэсэн: (2004)

Three threats to brand relevance strategies that work /
-н: Aaker, David
Хэвлэсэн: (2013)

Origination : the geographies of brands and branding /
-н: Pike, Andy
Хэвлэсэн: (2015)

Brand identity factors developing a successful Islamic brand /
-н: Alihodzic, Vedad
Хэвлэсэн: (2013)

Creating passionbrands getting to the heart of branding /
-н: Edwards, Helen, 1965-
Хэвлэсэн: (2005)

Brand new brand thinking brought to life by 11 experts who do /
Хэвлэсэн: (2002)

Brain tattoos creating unique brands that stick in your customers' minds /
-н: Post, Karen
Хэвлэсэн: (2005)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
-н: J., Tatiana Soto
Хэвлэсэн: (2008)

Developing brands with qualitative market research
-н: Chandler, Jon
Хэвлэсэн: (2002)

The brutal truth about Asian branding and how to break the vicious cycle
-н: Baladi, Joseph
Хэвлэсэн: (2011)

How to use advertising to build strong brands /
Хэвлэсэн: (1999)

Brand zero : the complete branding guide for start-ups /
-н: Tai, Jacky
Хэвлэсэн: (2014)

Perspectives on branding
-н: Miletsky, Jason I.
Хэвлэсэн: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
-н: Schaefer, Wolfgang, зэрэг
Хэвлэсэн: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Хэвлэсэн: (2012)

Tracking advertising and monitoring brands /
-н: McDonald, Colin
Хэвлэсэн: (2000)

Branding and advertising
Хэвлэсэн: (2003)

Brand meaning management /
Хэвлэсэн: (2015)

European business and brand building
Хэвлэсэн: (2012)

What great brands do : the seven brand-building principles that separate the best from the rest /
-н: Yohn, Denise Lee, 1967-
Хэвлэсэн: (2014)

Branded entertainment product placement and brand strategy in the entertainment business /
-н: Lehu, Jean-Marc
Хэвлэсэн: (2007)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
-н: Salinas, Gabriela
Хэвлэсэн: (2009)

The challenges facing brand managers today
Хэвлэсэн: (2012)

Branded customer service the new competitive edge /
-н: Barlow, Janelle, 1943-
Хэвлэсэн: (2006)

Retail marketing and branding a definitive guide to maximizing ROI /
-н: Perrey, Jesko
Хэвлэсэн: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
-н: Perrey, Jesko
Хэвлэсэн: (2011)

A master class in brand planning the timeless works of Stephen King /
-н: King, Stephen, 1931-2006
Хэвлэсэн: (2007)